Kilnscout | Corporate Branding & Logos by M80 Design, Portland - Large

This is the story of the MC 2020. SCS came to us wanting to develop a series of trade ads for their new wireless moisture sensor, the MC 2020. We discussed the brand strategy with them as business partners, rather than vendors. This process lead to a brand manifesto, naming presentation, and eventually the advertising campaign. The Kilnscout is now a registered trademark, currently at work in many lumber mills, and selling well.