The OPB Music and Hear Here logo were designed by Wes for the launch of the OPB Music brand. The concept for the Hear Here logo was a graphic equalizer made up of small shapes of the state of Oregon. This idea was part of a larger strategy to communicate the local streaming music concept to the masses. Both logos were meant to work together and be married up with different Oregon landmarks that were deliberately altered to reflect a passion for music. Portlandia holding a BC Rich guitar was just one example of the way the logo could be extended to become an avatar.