This is the story of reinventing a company. SCS came to us wanting to develop a series of trade ads for their new wireless moisture sensor, the MC 2020. We discussed an overall brand strategy with them as business partners, which lead to revamping every touch point of their brand experience. This process lead to a brand manifesto, naming presentation, and eventually the advertising campaign. In addition to addressing the parent brand, we collaborated with SCSFP to concept and release The Kilnscout, now a registered trademark. It is currently at work in many lumber mills, and SCSFP's number one selling product.